Engineers as inherently focused on details. In my last post I used Seth Godin’s work support the argument that the public is looking for detail in the plans it supports. If this is true, then engineers must take the role as the public relations officers of the 21st century. The public wants every step of a plan, they no longer want only visions of the future. You can not ask the public “do you want to go back to the moon” and expect support. You can expect increased support when you ask for support when you can show all the math, all the technology and all the money which you are basically your plan off of.
Reactions
-Does the public’s response and support of the 2012 doomsday theory could weaken this argument?
Resources
Godin, Seth. "Achievable Avalanche Opportunities”
Seth Godin’s Blog. 8 September 2009. Web. 8 September 2009.
<http://sethgodin.typepad.com/seths_blog/2009/09/achievable
-avalanche-opportunities.html>.
In Case You Skimmed
-In short, the public wants well planned goals, not visions dripping with Kool Aid.
